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Education and Training Marketing
Help Prospective Students Find Your Website
You spend a lot of time and money to ensure that prospective students will remember your school's name and branding. It's not worth taking the chance that they won't be able to find your website. So what happens when that student goes online and finds all of your competitors but they don't see you? The odds that prospective students will actually make it to your website are very low. A strong integrated marketing campaign will help to increase these odds astronomically.
Integrated digital marketing programs are essential for companies who specialize in training and education. Search engines have become the most competitive technology to the training profession – something that should not be taken for granted.
The ultimate goal for any training or education organization is to increase their student base. If you face the following challenges when trying to connect with potential students, you are not alone.
- Competition for new students.
- Increasing or maintaining loyal students.
- Coordinating outreach to specific geographic or demographic targets.
- Getting more out of a lower marketing budget.
- Measuring the results of your online campaigns.
Though you share common challenges with your competitors, you have the ability to stand head and shoulders above them as a result of victorious marketing campaigns utilizing proven strategies.
Looking for More Enrollments? Meet the Students Where They Are
By now, you may have noticed that a new era has arrived in the training and education industry. Today, students have many more options to receive that knowledge they desire and it is much easier for them to shop around. Thanks to the Internet, your potential students have the ability to take control of their own learning experience.
For most, the Internet has become the first option of research as they investigate options for their own learning experience, alongside equally convenient social media tools.
The search engine has become a near ever-present tool of this century.
Comprehensive Online Marketing Services for Training and Education
Integrated digital marketing programs are essential for companies who specialize in training and education.
The cornerstone of a successful training and education digital marketing program is an interactive website designed speciﬁcally for your targeted audience. It is fundamental that your site have a polished appearance and simple navigation.
If you are in need of a digital marketing company with extensive experience in the training and education industry to create measurable online programs for acquiring new customers, maintaining customer relationships and growing your student base, LocalDirective is a great choice for you. Our integrated online strategies encompass SEO, Paid Search, and Social Media tactics.
Our experienced in-house team will first learn who your potential customers are, how they are segmented, and what information and learning opportunities they are seeking. Then, we will need to understand who you are and who your competitors are. It is important to differentiate you from them in a way that reinforces your brand message.
The components of our strategies that have been proven to be successful in the training and education industries include:
- Marketing Consultation
- Marketing Strategy Development
- Content Creation
- Search Optimization Strategy/Implementation
- Social Marketing Strategy/Implementation
- In Depth Customer Segmentation Analysis
- Landing Page Development
- Media(s) Selection
- Variable A/B split testing and Optimization
LocalDirective's team of online marketing experts have extensive experience in increasing student enrollments by delivering compelling, effective digital marketing campaigns that connect, motivate and drive students to act.
Either complete the quick contact form on the left side of this page or give us a call, toll-free at 1.866.925.9524 to find out how LocalDirective can increase and expand your marketing resources with our stupendous online marketing expertise.