Multi-Industry Sector Expertise
LocalDirective has worked with many businesses and organizations representing various industries. Each client and each industry presents particular challenges. We invest the time to completely understand our clients’ business and their unique requirements, along with their goals, competitive landscape, and desired outcomes.
We understand how to deliver a tailored digital marketing program for specific industries and sectors within those industries.
LocalDirective has extensive experience partnering with a multitude of clients from small- to medium-sized enterprises. We make it our business to thoroughly understand each industry so that we can make educated recommendations as they relate to digital opportunities.
And, our sister company, GlobalDirective, offers similar services for larger companies doing B2B business on a more national and global scale.
Business-to-Business (B2B) Marketing
B2B online marketing is a different game all together when it comes to generating new leads and sales online. Selling typically requires a multi-step process due to more-involved and longer selling cycles.
Business-to-Consumer (B2C) Marketing
It doesn't matter if you sell online, in brick-and-mortar locations, or through multiple channels, as a business selling to consumers (B2C), you require strategies and tactics that continuously evolve in order to maximize opportunities that reach customers online.
You may think no one is looking online for what you sell. That is not true. They are looking. They’re just not finding you. Chances are there is a huge demand for your offerings. You just haven’t experienced it.
If your patient base is not growing, it is probably shrinking. And, you may be unsure as to what might be the most cost-effective, yet productive, means to grow your business. Your success depends on a strong online presence.
You know your properties better than anyone else, so we work hard to learn directly from you why your facility really is unique. What sets you apart from your competitors – and each other? What are your selling points?
The business services industry – to include legal, insurance and financial businesses – is different than other industries in that your content must be current and relevant, written in a proficient tone specifically tailored to both a highly-specialized potential customer base and search engines.
Consumers can and do engage with a company in a myriad of ways, whether that be in a physical store, on a website or mobile app, through a catalog, or through social media.
The ultimate goal of every service industry – no matter your sector – is to get new customers and to keep them. But, there are many obstacles to overcome to reach the goals of increasing and maintaining loyal customers.
Food and Hospitality
Here’s a good test to find out how successful your online marketing is. Google your type of restaurant, or other hospitality service, and location, and then look at the results. Are you on the first page?
You spend a lot of time and money to ensure that prospective students will remember your school's name and branding. Is it worth taking the chance that they won't be able to find your website – finding your competitors’ instead?
Health and Beauty
We, at LocalDirective, know that those in your industry thrive on social media success, and so will you. Your website will flourish once it includes an interesting and constantly-updated blog. How-to videos, both on your website and on your social media channels, will do wonders.
Enjoy a Broad Spectrum of Services Usually Reserved Only for the Big Guys
LocalDirective has discovered a higher rate of success by following a unique process that requires both: 1) an industry-specific customized approach, and 2) an integration of efforts across a broad array of online marketing. This level of strategy and integration is usually only enjoyed by large companies.
Each company, whether B2B or B2C, requires a unique and customized mix of various strategies and services in order to achieve maximum online effectiveness. Our services include website development, search engine marketing, search engine optimization, analytics and analysis, strategies, and audits and evaluations, to name a few.
We function as an outsourced online marketing department, working in tandem with our client companies. So, whether you have an internal marketing department or not, our goal is to work smoothly within your processes.
If you're ready to get traction with your Internet marketing strategy, reach out to us through our Information Contact form, or give us a toll-free call, with no strings, at 866-925-9524. We are eager to begin the process of developing your custom strategy for success.