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Right Next Door

Do people know you're in the neighborhood?

Vicki,
Partner and EVP

Local Geography Online Marketing

Local and Hyper-Local Target Market Segmentation

Geographic targeting is a real boon to local or hyper-local businesses – particularly in urban areas or densely populated cities. For instance, local restaurants, retailers, and service businesses all serve a geography that can span from mere blocks to a several-mile radius. The good news is that most methods of online advertising can be very geographically targeted.

How to Determine if You Should Consider Local Geographic Targeting

If you are a physically-based business that serves a limited geography from one or more locations, local targeting will definitely be of interest to you. All of the major search engines (Google, Yahoo and MSN/Bing) support geographically-based targeting, which allows your ads to only show to visitors located in a selected radius around your business. This is a huge benefit because it allows you to engage in the very effective directional search engine marketing without having to pay for advertising that will not benefit you.

Examples of Types of Local Geographical Advertising

Some of the most common examples of local geographical advertising approaches:

  • General search engine marketing in Google, Yahoo and Bing. Many individuals use the general search engines for local searches, and in many cases, the search engine is aware of the searcher's physical location and so presents relevant local results. At other times, searchers will use geo-modifiers to specify their location, thus assisting the search engines to present desired results.
  • Local search engines, including Google Maps and Yahoo Local are sometimes used by local searchers, and so present a perfect opportunity for targeted sponsored search. In addition, many of the local search engines allow a free business listing for each location, and should be leveraged as part of a larger business directory listing initiative.
  • Local business directories, like CitySearch, Insider Pages, the abovementioned Yahoo and Google products, and more. In addition to these nationally known local directories, many metro areas have favorite portals that should be evaluated as well.
  • Local Classified Advertising sites, including Craig's List and Kijiji/eBay Classifieds offer great opportunities to display products and services to a local market. As with business directories, many of these sites offer free listings, so the investment is the time it takes to identify, post, and maintain your listings on these sites.
  • Localized Search Engine Optimization (L-SEO) is becoming more prevalent and often forms a critical set of tactics for local businesses to rank high organically in the major search engines.
  • Social Media Marketing is proving to be of real value to B2C businesses, who can offer local events and local coupons to build loyalty, repeat business and even expand your customer base. B2B businesses benefit equally across a wider array of social media that serve different audiences with different purposes and at different points in the longer buying cycle.

Choose LocalDirective and Get More Local Customers

Why LocalDirective? Unlike other digital marketing agencies that have one specialty or one point of view, LocalDirective has a rich and widely-dimensional body of expertise in marketing strategy development, marketing plan development, online marketing and advertising, and website development. You need integrated marketing to be effective, so why not choose a digital agency that has the in-house experience to deliver what you need?

Either complete the quick contact form on the left side of this page or give us a call, toll-free at 1.866.925.9524 to find out how LocalDirective assists local businesses to get listed in all the right locations.