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Business-to-Business (B2B) Business Model Expertise
Get a Customized, Fully-Integrated Marketing Program That Delivers
B2B Marketing is undergoing dramatic changes, primarily driven by the explosion of online sources of information and methods of delivery. There has been a shift in the focus of control to the customer, and some industry analysts suggest that your customer is well-through the buying cycle before you are even contacted. Your ability to compete in this environment means you must have an adaptable, integrated marketing program that meets your prospective customers where they are.
Marketing to Businesses Is Changing
The maturation of the Internet as a delivery vehicle for marketing and the inexorable march toward digitization and fragmentation of content is really changing the B2B marketing paradigm in many ways. While it can be said that there will continue to be dramatic changes over the coming years, just what those changes will mean to you are as of yet unknown.
Just a few short years ago, online marketing could be accomplished through use of a few methods and those methods could be employed in isolation of each other. That is no longer the case, as there is an exploding array of choices that meet the needs of those at different stages of the buying cycle. This is crucially important, as is the notion of inbound marketing that recognizes your target customers are much more in control of the relationship than in the past.
Furthermore, your marketing programs must be much more adaptable to a changing environment. First, you have changing technology. Just a few years ago, search engines were king. Today, your prospects are much more likely to seek social input as one of the first steps in seeking solutions for which your products or services may fit.
Tame the Data Explosion for Guidance and Direction
Now consider, what are your changing needs as you attain online marketing accomplishments?
For these reasons, a custom-developed, online marketing program, integrated with offline touch points, can provide a unique solution that delivers competitively advantageous results that cannot easily be copied.
Guiding your strategy and tactics should be capture and usage of data that 'can be turned into action.' Rich behavioural data can now be collected and analyzed, and this information should be central to your ongoing efforts. This is of increasing importance as your marketing platforms broaden out to include such elements as search engines, social media networks and content sharing sites, mobile and proximity marketing, email marketing, content and display networks, and more.
Choose an Experienced Partner as Your Guide
With all of these changes, it makes sense that your online marketing partner should have the depth and experience to help you determine your initial strategy, lay out an effective set of tactics, and then execute with precision. A strong partner can deliver predictable, strong and additive growth over time.
Unlike other digital marketing agencies that have one specialty or one point of view, LocalDirective has a rich and widely dimensional body of expertise in marketing strategy development, marketing plan development, online marketing and advertising, and website development. You need integrated marketing to be effective, so why not choose a digital agency that has the in-house experience to deliver what you need?
Either complete the quick contact form on the left side of this page or give us a call, toll-free at 1.866.925.9524 to find out how LocalDirective can expertly guide you.