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B2B & B2C Experts

LocalDirective has deep expertise on how to deliver results for your business model.


Types of Business Models Served

Target Segment Experience Helps You Hit the Ground Running and Quickly Ramp to Success

You've heard the saying about 'the only constant is change.' If you look at just the recent history of what is effective in online marketing, you see dramatic changes. Maybe not surprising since we all generally follow a well-trodden adoption path for new products and services, but dramatically different nonetheless.

Today, we are starting to see significant differences in how B2B companies compete effectively online, as compared to B2C businesses. And we see that integrated programs deliver you the most success, the most rapidly. For this reason, it behooves you to select a partner that has deep online marketing roots and broad strategic insight into your marketplace.

Calling All B2B and B2C Businesses

In all industries, there are companies that serve other businesses (B2B) and companies that serve the end user – or consumer (B2C), depending on where they are in the value chain. Both require completely different marketing approaches, as their customers and prospects consume online information differently and have completely different buying processes. LocalDirective works with both, and we are a good match for smaller to mid-sized companies; generally those with revenues of greater than $5mm per year, to companies with revenues up to $150mm annually.

Broad Spectrum Services Are Not Just For Big Companies Anymore

It is interesting to observe that as the online marketing platforms broaden and mature, they serve an increased specialization of purpose and usage within the purchase process. Your marketing plan should pay heed to these differences. So, for instance, content is becoming a more important component both for SEO and for conversions, but it is becoming less and less recommended that your content reside solely on your website.

LocalDirective has discovered higher success by paying attention to a trend that requires 1) a customized approach for each industry participant based on the buying process of their customers, and an 2) increased need for integration of efforts across a broad array of online marketing. Sometimes these offerings are further coordinated with offline advertising elements such as direct mail or television. This level of strategy and integration is usually only enjoyed by large companies.

A One-Stop Shop Matters When Integrated Programs Deliver Greatest Results

LocalDirective services include website development, search engine marketing, search engine optimization, online creative display advertising, content network marketing, content and inbound marketing, and social media marketing, to name a few. Most companies, whether B2B or B2C, require a unique and customized mix of these components to achieve maximum effectiveness online. This mix can and will change over time of year, and phase of company growth, as well as online marketing goal attainment.

Why LocalDirective?

Unlike other digital marketing agencies that have one specialty or one point of view, LocalDirective has a rich and widely dimensional body of expertise in marketing strategy development, marketing plan development, online marketing and advertising, and website development. You need integrated marketing to be effective, so why not choose a digital agency that has the in-house experience to deliver what you need?

Either complete the quick contact form on the left side of this page or give us a call, toll-free at 1.866.925.9524 to find out how LocalDirective can assist you – no matter your business model.