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Generalist Specialists
Lisa, CEO
Not an oxymoron, but a bench strength. Learn why.


Who We Serve

Target Market Segmentation and Industry Expertise

Online advertising can often be delivered in a much more targeted way toward specific market segments, as compared to traditional advertising. Personas are a personalization of your target markets based on multiple demographic and psychographic factors.

Expect an increase in usage of these methods as online marketing evolves, social media becomes much more widespread, and people generally become more comfortable providing marketing-related personal details such as their consumption preferences.

Customized Marketing Directed to Target Segments
Ratchets up Impact

Even before the proliferation of user-generated content from social media, it was estimated that an adult living in the United States was subjected to about 4,000 marketing messages each day. It is just about impossible to stand out anymore…unless your message resonates in a timely, specific and meaningful way with the recipient. The point of targeting your marketing by market segment, even down to a personal one-on-one level, is to achieve this goal.

It really doesn’t matter whether you are a Business-to-Business (B2B) or a Business-to-Consumer (B2C) company, it is still possible to target by market segment. Similarly, it doesn’t matter your industry. What matters is taking the time to develop a considered approach that starts with an analysis of your prospective clients and ends with a marketing plan that matches them to specific media. And the good news is that the breadth of online marketing and advertising alternatives will enable you to select the very best options for your business.

LocalDirective can assist you in targeting your market segments in one of the standards ways, such as:

Lean on Our Experience by Industry or Business Type for
Rapid Success

LocalDirective believes that a generalist approach leads to more innovative and effective solutions. This is because ideas that work in one industry can usually quickly be applied to others to provide some competitive advantage. Another benefit is that you don’t run into your business being pigeon-holed and undifferentiated from your competition by a company that has limited breadth of experience.

That being said, industry knowledge does have the benefit of providing a level of knowledge about what has worked for others like you in the past. Acknowledging these competing requirements, LocalDirective has a creative way to combine deep industry expertise with a more general strategic knowledge to deliver to you the best of both worlds.

Choose Localdirective and Hit Your Targeted Market

Unlike other digital marketing agencies that have one specialty or one point of view, LocalDirective has a rich and widely dimensional body of expertise in marketing strategy development, marketing plan development, online marketing and advertising, and website development. You need integrated marketing to be effective, so why not choose a digital agency that has the in-house experience to deliver what you need?

If you want to learn more about hitting your target market, either complete the quick contact form to the left or give us a call, toll-free at 1.866.925.9524. We’ll be glad to tell you what you need to know.