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A standard for both blogs and as a CMS for small websites.
Where Do You Fit In?
Do you fit into one of the following three categories: you don’t have a website because you don’t know how much it could cost or who you could trust to create what you need; you have a website, but it’s not doing the job of converting users; your website needs an update or some sort of other change and you don’t want to pay someone every time that happens?
Now what you may or may not know about your website: it needs to be properly optimized for search engines. After all, bringing new customers and converting those customers into sales is the main purpose of a website. Let’s talk more about search engine optimization later. First, let’s convo about why a WordPress CMS platform may be exactly what you are looking for.
Your Website Content, Your Way
As the most popular blogging software on the market since 2003, WordPress has, over the last few years now, become the content management software (CMS) of choice for non-blogging websites.
WordPress is a self-contained system that does not require HTML editing software or programmers. That means that once it is set up, even a novice can make changes to his or her site just as easily as creating a Word document. New pages can be added; text can be formatted; images, documents and videos can be uploaded; and blogs can be included with ease – from any Internet-connected computer.
In other words, you have complete control over almost every aspect of your site. And, the site can be set up with multiple users – each with assigned access levels and capabilities.
What You May Not Know about WordPress Websites
WordPress sites are scalable. They can be used for a simple, informational website, or one with as many pages or blog posts that may be needed, with no performance concession.
Because the look and feel of your site is completely customizable, your brand will be noticed.
WordPress also offers over 10,000 free-to-cheap plugins, which allow you the ability to extend the functionality of your site – like adding social media sharing, an event calendar and photo slideshows – again, without the need of programming skills.
A wonderful way to extend your company’s reach, making your site more dynamic and interactive, as well as continue to build trust with your customers, is to integrate a blog into your WordPress site. They are already built in to WordPress. Why not use them to the fullest?
An RSS (Really Simple Syndication) feed or email subscriptions can be added to your blog, as well as commenting capabilities and structure so you can add the most current posts to other pages of your site. And, visitors can subscribe to your feed, which means they will be alerted each time you write a new post (which will always keep you on their minds.)
WordPress Is Great for Search Engine Optimization
As you may know, good content is consistently becoming more and more a necessity for your site if you want high rankings from the search engines. Adding content to your WordPress site is as simple as creating a Word document. That is because of its "what you see is what you get" (WYSIWYG) editor, which also makes it easy to optimize your content with on-page SEO elements.
Though this may sound complicated and ‘programmy,’ this optimization is done almost automatically. Anyone can do it.
The code behind WordPress is very clean, making it easy for search engines to read and index site content. And, each page, post, and image can have its own Meta tag keywords, description, and title – optimized for specific keywords, allowing for very accurate search engine optimization
Google has even gone on record as recommending WordPress for business sites.
LocalDirective Can Get You Started
A WordPress site developed by LocalDirective, is all business. The design can be completely customized to fit your needs, with your envisioned look and feel. No one except you, us, and the search engines will know your website is supercharged by a CMS like WordPress. Your website. Your content. Your business. Your way. Could it get any better?
LocalDirective can build your WordPress site and get you started with custom created content, designed to speak to your customers directly. Then, anytime you want to update your website with new information, or make any of the available additions, you have complete access and control. Whenever you want to let your customers know about a new event or discount you can – quickly.
Though CMS is easy, you don’t have to go it alone. We can provide as much or as little training as you need to feel comfortable updating your website all on your own. And, we are happy to guide you anytime you feel a little hesitant. Your success is our primary concern.
Learn more about how LocalDirective can create a functional and beautiful WordPress site or blog for your business. Either complete the quick contact form on the left or give us a call, toll-free at 1.866.925.9524.