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Ideas are commodity. Execution of them is not.
Strategies and Roadmaps: Guiding Your Success
Is Your Marketing Strategy Working for You?
How do you know if your marketing strategy is working for you? Measure the success. A good strategy is focused and has key performance indicators that show whether it is successful or not. If the tactics you’re employing are delivering the expected and desired outcomes then yes, your marketing strategy is working for you. When you don’t ask these questions or don’t have answers to them you have a problem. LocalDirective has worked with many clients who thought their strategies were sound only to find out that, when tracked, they weren’t measuring up to expectations.
The Tools You Need to Get to Where You Want to Be
To get your business to where it needs to be and to put your strategy to work for you, you need goals, strategies, and tactics. Start by asking yourself, what are the business and marketing goals? A goal is your primary outcome. What do you hope to achieve? The goal should be measurable. By starting with the goal you can work forward building marketing campaigns that will help you ultimately reach that goal. With a strong and attainable goal in place you can then start building a strategy.
Strategies are the WHAT of the plan. What are you going to do to get to where you need to be? What are the programs you are going to put in place? Solid strategies do more than support the goals. They give direction and can help to minimize resistance by directly supporting the organizations goals.
Finally, tactics. Tactics are the programs you are going to execute on. Each tactic should support one of your strategies. If it doesn’t, consider eliminating it completely.
It’s important to stay focused and only concentrate on things that will drive you to your goal. That’s where your roadmap comes into play. A roadmap is the plan you are going to put in place to get you to your final destination……your goal. Following your roadmap will keep you focused and on track. It will help move you from where you are to where you want to be. It should be unique to your organization's resources and goals.
Localdirective Will Put Your Strategies to Work for You
LocalDirective provides strategy services to every aspect of your marketing program. Our roadmap will lead you to your desired goals. Check it out!