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That's What Ads are for

If you build it they will not come.

Mark,
SEM

Paid Search Engine
Advertising Services

Paid Search Engine Advertising Works

The Internet is all about exposure. Because there are so many different online marketing choices, the most successful campaigns are those that include a variety of approaches – some of which are not free, but do deliver stellar results. You might ask yourself, “Why pay for online advertising?”

  • It provides better audience targeting.
  • It provides better control over ads.
  • It provides a much greater reach.
  • It delivers immediate traffic.
  • It delivers better quality traffic that converts.
  • The results are easier to measure.
  • It allows you to test marketing campaigns.
  • It allows you to leverage on remarketing.
  • It is more cost-effective than traditional marketing.
  • It provides various options from which to choose.

Managing the maze of current technologies, platforms and applications is complicated. Some attempt to make a go of it on their own, but those who want to realize immediate success and increased ROI understand that to partner with a team of experienced professionals, who will work with you to create the optimal strategy for you, is most often the best strategy.

Various Types of Paid Online Advertising

Pay-Per-Click (PPC)

PPC

PPC is a process of bidding on specific search terms (or keywords) that people might type into a search engine. The winning bids translate into high-ranking text ads, or sponsored listings, which provide tremendous exposure very quickly.

You've seen these ads on the search results page. They include a title, a heading, and a short description, and are usually located on the right-hand side, or top left-hand side of the results page of all the major search engines.

Display Ads

Display Advertising lets you place ads just about anywhere on the Internet – on sites both large and small – to connect with potential customers. Display accepts all types of ads: text, image, interactive and video ads. Once you create your ads you can choose from many options to best place those ads on websites that are relevant to your business goals.

Some places to put your ads:

Remarketing Ads

Remarketing is a powerful feature that lets you capture people who have previously visited your site or who have left without making a purchase. Your ads appear on various sites as they surf the web. Connecting with your previous visitors over and over again proves to be an exceptional advertising tool.

Local Ads

Location targeting helps you focus your advertising in your geographical areas, and restrict it in areas where you aren't. Regardless of how great your ad is, it won't perform as well if it doesn't appear in the right locations. Reach your customers where they are and where your business can serve them by using Location targeting.

Mobile Ads

People are using their smartphones and tablets to find what they need at an ever-increasing rate, so a mobile strategy cannot be ignored. Since each business is different, mobile ad strategies are unique with each client and need.

Affiliate Model

The affiliate model, which provides purchase opportunities wherever people may be surfing, does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant.

Product Listings

Product Listing Ads are search ads that include richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your product feed, your item and store can be seen in the results at Google and Bing, as well as their shopping portals.

If you are using a Google Merchant Feed or Bing Shopping to promote your products, Product Listing Ads are for you. Any e-commerce based business should highly consider exposure through Product Listing Ads as our clients often see a high rate of return.

Social Media Ads

Facebook

Facebook is the largest social network with over 900 million users. Facebook Ads are displayed based upon specific demographics. Ad programs are created to target your exact ideal audience.

YouTube

YouTube is the second largest search engine in the world, with over 800 million visitors a month. Use video content to grow your business.

LinkedIn

LinkedIn is the largest social network for business people with over 175 million members worldwide and 7.9 million decision makers. LinkedIn is oftentimes the only way to successfully connect to this audience.

Keep Pace With the World of Paid Search Placement

Your chosen paid model depends on your site's nature, niche, audience type and working strategy.

The world of paid search advertising is ever changing. This new world of online media buys and strategic placement has the potential to deliver a huge cash flow to your business, if done with forethought and precision.

Success in digital advertising lies in the experience of the team who optimizes your landing pages, makes decisions about your online media spend, monitors results and makes the needed course corrections to keep you on track. LocalDirective delivers results!

Now is the best time to learn more about how LocalDirective can create an effective paid online marketing program for your business. Call today, toll-free and with no strings, at 1.866.925.9524.

Or, simply complete the brief Information Contact Form, located on the left-hand side of this page, to help us assess your needs.