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Website Coordinator

Mobile Website and Marketing

There is No Avoiding It: Mobile is Here

We no longer ask ourselves whether or not mobile marketing is important – we are certain it is!

In 2007, Mary Meeker, a reputable Internet analyst at Morgan Stanley, predicted that by 2012 "more users will connect to the Internet over mobile devices than desktop PCs," adding that mobile Internet usage is ramping up much more substantially than that of the desktop Internet, years ago. She anticipated that some companies will profit very big from this, while others will not. 1

Danyl Bosomworth at reported a July 2015 update to Ms. Meeker’s predictions, stating: The latest data shows that we are now well past the tipping point. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). The implications are clear – if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are.

It seems evident that the success stories will continue to follow from those who saw the mobile wave and hopped on, while other companies will be dashed by the very same.

The question is: how is your company faring?

How is Mobile Activity Different?

A mobile website is similar to any other website in that it consists of browser-based pages that are linked together and accessed over the Internet. The main difference between mobile device and desktop websites is that mobile is designed for the smaller handheld display and touch-screen interface.

Mobile websites display text content, data, images and video – like a desktop website. But, they are also able access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping. These features, when incorporated effectively into your mobile website, will bring customers right to your door – quickly.

Mobile website marketing is a fairly new phenomenon. You can't just squish your website into a small space and hope it will meet the needs of the consumer. It won’t. Your large and lovely desktop site has become overwhelming and impossible to navigate when delivered on mobile devices. Have you seen your site on mobile? Ouch!

Now, everything must be distilled into palm-sized sound bites and thumb-sized calls to action. Keeping in mind that the first 10 seconds of a user’s visit are critical, it's very important to make those seconds easy as possible for the user to take action – and not leave.

Mobile Sites for Any Device

With an ever-increasing variety of devices, mobile website designs are outdated before you can even say 'Go Live!' Blackberry, Android, iPhone, Smartphone... new devices are introduced almost daily. How can your site compete? The answer is the future of web design: responsive frameworks. With responsive frameworks, the width of the user’s device is detected by the site.

Depending on the device's width, an appropriate design of your website is displayed to the user. This saves you from having to create 20 versions of your site or leaving the user to scroll, zoom, and hunt for information they insist on finding quickly.

LocalDirective can combine your desktop site with a mobile version to create a responsive site. Responsive sites serve critical information to your customers in an easy-access format that increases satisfaction for your clients and sales for you.

Get Your Mobile Site Started Today

From eCommerce to blogs, LocalDirective creates effective mobile websites and marketing plans for your business. Now is the time to call LocalDirective toll-free with no strings at 1.866.925.9524 or simply complete the quick contact form on the left side of this page.

Come get on the wave. Be one of the success stories.