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Integrated Digital Marketing Services
We all have a wide variety of clothes hanging in our closets. Each piece has a different color, texture, print and use. You had the best intension for all of them. You didn't even mind paying extra for some because you knew they would make you look pretty snazzy.
What if, one morning you had to get dressed in the dark? You pulled out a shirt, some pants, socks, shoes and a hat, and then you put them all on and went out into your day.
Strolling down the street, you catch a glimpse of your reflection in a window. Uh oh! This won't do! Because of a lack of clothing coordination, you now look like a very colorful Easter egg.
The same disaster can befall your marketing efforts.
Accurate Marketing Combinations are Essential
You may have a very useful website, which includes just the right search engine optimization for successful organic search placement. You might even have a few pay-per-click programs in place. Recently, when social media gained in popularity, you signed up. But, for some reason, it’s not working the way you had hoped.
By itself, each piece can’t work as well as it does when part of a whole – as a coordinated effort – as an integrated program.
Digital marketing is a field with many ever-changing pieces and mechanisms. An integrated marketing program is a synergistic approach that takes each piece, incorporating it with others, making it better than it otherwise might have been.
What is Integrated Digital Marketing (IDM)?
The philosophy of integrated marketing is to move away from your company being locked into a single mode of marketing and allowing it to shift based on the effectiveness of tactics, the dynamics of the phase of the plan, as well as additional changes and seasonality in the marketplace.
IDM offers an all-encompassing strategically-calculated framework to enable your company to build meaningful relationships with your customers across all digital platforms.
The first step to develop an appropriate plan for building your business and your brand is to understand the context within which your business is set.
LocalDirective's integrated marketing team includes frontrunners from each discipline – SEO, SEM, social media, and content strategy. Their approach: to thoroughly understand your current programs and your defined needs. After thorough research and analysis, your specialized plan is implemented in phases with identified “mini goals,” that, in total, will lead to an acceleration of your business.
As the popularity of digital platforms continues to grow, IDM will become increasingly more and more crucial to the success of your marketing programs and to your company's growth.
What Combination of Integrated Digital Marketing is Best for You?
If the constant changes in the digital world combined with all the new entrants into the online marketing space has your head spinning, you're not alone. Even though each of these digital media opportunities has a commanding place for the success of your business, the combination needed is as unique as your business. Determining what combination of integrated marketing is best for your situation is not a simple either-or choice. Rather, it must take many factors into account: goals, risk tolerance, budget, competitors, customers, emerging technologies and trends.
You will notice huge increases in your return on investment when you partner with LocalDirective. That is because we strive to help you maximize your online marketing efforts by successfully integrating all vehicles of digital marketing from concept through execution and beyond – monitoring the results and optimizing to improve performance.
From analysis of your current programs to assessment of your improved approaches, LocalDirective offers support and guidance every step of the way.
LocalDirective's Online Marketing Programs that Get Results
Now is the best time to learn more about how LocalDirective can create an effective integrated marketing program for your business. Call today, toll-free and with no strings, at 1.866.925.9524 or, simply complete the brief Information Contact Form, located on the left-hand side of this page, to help us assess your needs.
Learn how targeting helps drive recommended budget and online marketing methods by visiting our Online Marketing Calculator.
See how LocalDirective has helped other companies develop powerful sites that deliver real results.
Our services range from assisting clients create and update websites for better search engine rankings, to creating mobile websites and integrating viable social media marketing with other online initiatives.