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Search Engine Marketing (SEM) Evaluation
SEM Success Depends on Something More
The success of your search engine marketing campaigns depends on more than just your opinion or gut instincts concerning the importance of your campaign’s keywords. There are strategies and tools to determine which keywords are most valuable to your campaign. Below, you will find five vital elements to increase your search engine marketing success.
#1 Keyword Evaluation
It is most important to use quantifiable measurements and strategies to determine your most valuable keywords – the keywords that will result in the highest returns.
#2 Ad Copy
What motivates your target market for their initial search? Are they gathering information, or are they ready to buy? What messaging resonates best with your target market? LocalDirective can help you evaluate and then develop a plan for testing various ad messaging and will help to develop strategies to improve your click-through rates, which results in a lower cost-per-click.
#3 Landing Page Optimization
Does the story you tell on your landing page motivate people to take action? Your landing pages must be designed in a way that enables a continuation of the line of communication that your ad began.
LocalDirective will apply proven best practices when evaluating your landing pages, which will increase conversions. However, we don’t stop there. We continuously test various aspects of the landing pages to increase conversions even more.
#4 Keyword Bidding
Using the appropriate bidding strategy early in a paid search campaign is critical to long-term success. A good bidding strategy will enable keywords within a campaign to achieve a high Quality Score (QS) at a faster rate. On the other hand, an advertiser who does not use keyword strategy best practices risks starting off with a low QS. Once a low QS is assigned, it is very difficult to improve the score. Even with aggressive optimizations, it’s a long and tedious process.
#5 Tracking Results
Paid search marketing is a science of variables. It's a data-intensive process whose relative success or failure rests on one's responsiveness to search trends and customer behavior. Are you completely confident that you are reading and interpreting analytics results correctly? Unless you are an expert analyst with many tools, you may discover that the data presented doesn’t make much sense.
Designed to Increase Campaign Performance – and Sales
Our SEM evaluation provides comprehensive insight into the strengths and weaknesses of your current campaigns and covers the five vital elements that result in increased sales. One of the most important aspects of LocalDirective’s SEM Evaluation process is our ongoing monitoring, testing, and optimization of each facet of the campaign. This means better decision-making and smarter use of your marketing dollars.
Let Localdirective Work to Make Your Campaigns Successful
If you are not satisfied with the results of your current search engine marketing (SEM) campaigns it is time to get an SEM evaluation. Simply fill out the quick contact form to the left or call at 1.866.925.9524 to get started today!
Let the experts at LocalDirective analyze your current campaigns and provide specific, comprehensive recommendations to make them as efficient and successful as possible.