Digital Marketing Audits
Why Digital Marketing Audits and Evaluations?
There are many reasons to consider auditing your marketing efforts on a regular basis. The three main client objectives we see here at LocalDirective are to improve: website performance, search engine optimization (SEO) and conversion.
Because all of our clients’ marketing activities are unique, LocalDirective does not have a one-size-fits-all audit structure. The following is a list of our most popular areas of expertise; though, most of our evaluation services are a combination of specially-chosen programs for each client.
Search Engine Optimization Evaluation
As you consider your current SEO campaign, be sure you’re mindful of more than ranking only. Yes, target keywords’ ranking is significant, but your visibility is key.
Search Engine Marketing Evaluation (SEM)
An SEM audit will help you determine the current state of your campaign or program and help set a solid foundation. It is a very powerful tool that will also help you to discover both your problems and your potential opportunities, allowing for necessary course changes.
Social Media Marketing Evaluation
The purpose of a Social Media Marketing (SMM) audit is to determine where your brand’s social media efforts are, where they need to be, and what actions must be taken to get you there. If you don’t know where you are, you could potentially waste a lot of time and resources.
Search engines, like Google, are starting to abandon the practice of Meta data search – replacing it with full-page content searches. So now, content not only communicates your brand to potential and existing customers, but it generates higher rankings.
Website Conversion Evaluation
No doubt, you’ve invested a lot – both in money and time – to drive visitors to your site. Then, you notice conversion is not happening. Why? It could be one or a myriad of reasons.
Right data at the right time can provide valuable insights to empower business decision making. Conversely, if you are relying on bad data, it will have a long lasting negative impact on your business.
Optimal Audit Strategies with LocalDirective
At LocalDirective, we believe the task of marketing should be handled with a balance of both strategic analysis and creativity. This ensures there are never stabs in the dark, and that your business is leveraging not only proven tactics but also those not-so-commonly used or even new and innovative forms of marketing that are continuing to enter the digital world at lightning-fast speeds.
If you're ready to get traction with your Internet marketing strategy, reach out to us through our Information Contact form, or give us a toll-free call, with no strings, at 866-925-9524. We are eager to begin the process of developing your custom strategy for success.