Why Visual Content is Important for Better User Engagement?

Past studies have shown that it takes nearly 10 seconds for website visitors to decide whether they will stay on your website or not. So, what exactly it is that encourage users to stick to the website? Is it the well-written content that can be easily read within few seconds? Well, the answer is NO, only a creatively designed website with enticing features can leave an everlasting impression on visitor’s mind.

A picture speaks almost everything. And when it comes to running a business online, sharing a powerful picture is considered as one of the most efficient tools for every business. It helps businesses to build the brand reputation and gain credibility in no more time. That’s not all; there are several other important reasons for focusing more on visual content.

Let’s do have a look at all these:

Brain Captures Visually Attractive Content Faster than Any Other Type of Content

It has been noticed that a human brain captures the content written in the form of an image in just a few seconds; therefore, displaying a visually attractive image will definitely help you grab the user interests and customer’s engagement in no more time. It gives more benefits when we have to spread a message in the least given time.

There are few other important pointers that supports why visual content is much preferred in industry than other any type of content. Let’s know about it:

  • We have the ability to read 36,000 visual messages in 1 hour, which means that it takes a second to notice 10 visuals.
  • When it comes to memorizing, our brain can process visual text at a faster speed than any other form of text.
  • Over 90% information stored in our brain is in the form of visual content only.

One can have a rough idea from these figures that how important the visual content is for a human brain. As users are accessing much information nowadays, you have only a few seconds to hold them on your website, and the best way to do is to use visually attractive images in your content.

Visually Attractive Content Encourages Users to Perform Call-To-Action

As the above mentioned pointers are saying that the human brain captures visual information at a faster rate and keep it remembered for a long time. Therefore, the possibility of performing Call-To-Action from the user’s side also increases when you use visual content on your website.

There is no denying the fact that our brain quickly responds to those things that we are emotionally connected to. Therefore, one can react only when you present something in the form of an image that strikes directly to their brain. When you present anything in the form of text, it is first to get converted into a visual format, which then hits the human brain and hence, users take the long time to react. On the contrary, information shared in the form of visual content helps people to respond quicker.

Visually Attractive Content Has an Everlasting Effect

Everyone knows that we get easily attractive to visual content. It is easy to remember and has a long lasting impact. For instance, if you see a red balloon in the left hand of a girl wearing a yellow color top, you’ll find it easy to digest, as it can be memorized forever. Hence, it is proved that not only visual content leaves an everlasting impression on people’s mind, but if it is optimized properly, also helps you bring more traffic and increase the business sales.

Visual Content Condense the Maximum Information

Open any page on your system and try reading the information given in the text form; you’ll not be able to read more than 20% of that information or you can say, our brain doesn’t allow us to read that much text. However, if you get to see the same information in the form of 1-minute video, you’ll be able to read the complete information, right? That’s why; it is always advisable to condense the data in the form of visual content, as it allows users to read everything within a given time frame.

Visual Content Is Beneficial for Higher Social Media Engagement Rate

Visual content became even more beneficial with the evolution of social media websites. There is no denying the fact that visually attractive content helps to increase the engagement rate on social media platform a bit faster. Content shared in the form of images gets more views than content in the form of text, and visually shared content is likely to be shared more on social media networking websites, thus the chance of user engagement automatically increases. To create visual content and get the attention of your customers, and improve your campaign results don’t hesitate to talk to us at Local Directive.

Silence

A few weeks ago I found myself annoyed with noise–the noise of the road, the hum of the electricity in the house, the wind aggressively hitting the wind chime… the noise of other people. And it got me to thinking about all the “noise” we deal with on a daily basis.

I am no luddite. In fact, I love technology – I embrace the conveniences it brings. I make my living from bringing technology into other people’s lives.

Yet, I think we have forgotten how to be silent. I forget sometimes at least. And I need to be reminded that less is very often more.

Last weekend I went camping with my 8 year old and a dozen other cub-scouts and their parents, and was struck by how quiet it was at night and into the next morning. It was truly joyous. We had no electronics and it was dark, and quiet, and wonderful. The adults sat around the campfire and sang old songs, while one particularly talented scout-dad strummed a guitar. And we all went to bed by 10pm – 2 full hours after the last outdoor-weary kid had climbed into his own sleeping bag.

The night was cool, but not cold in the cocoon of the tent, and I could hear trees rustling, but not much else. I slept a good deep sleep until early morning, when I rolled out of my tent to start the communal fire. The peace and quiet was unescapable, and perfect, and I was reminded that life can be simple.

We exist in a time where it is easy to grab for our mobile phones to check the temperature, or our email, or… basically anything we need 24/7. But sometimes the noise is too much…and it needs to go away. You need to put it away — and enjoy — the silence.

I recommend camping.

Rank Higher In Search Engines With Paid Search Advertising

As the web continues to grow, an increasing number of websites compete for the same digital real estate on search engines and they compete using search engine marketing tactics (SEM) that can be either paid or organic. A well optimized website can help your business to rank high in organic searches and appear on the first page of search engine results, but organic search tactics are rigid and you can’t control how far or how fast your website will move up in the rankings. This is why a website can benefit immensely from paid search advertising. Continue Reading

Top Internet Marketing Techniques Every Entrepreneur Needs to Know

Internet has become the most important and vital source of information for everyone around the world. Now people prefer to search everything online, instead of looking at directories and going through Yellow Pages.  If you already have an online business presence, you must be aware of all the benefits your business can avail from it. Internet marketing allows start-ups to reach a wider audience for a fraction of the cost of traditional advertising. Internet marketing campaigns are measurable through web analytics and can be tested for effective and accountable results. As it is, it can be quite difficult for your business to stand out in the crowded market. So, why do so many entrepreneurs still neglect opportunities to market their products or services online or delay it as an unnecessary expenditure?

With limited funds at your disposal, entrepreneurs often shy away from online marketing techniques because they view it as optional or too complicated to implement. But you would be surprised at the big payoff even simple online marketing techniques can get for your business. Here are some important online marketing strategies for entrepreneurs to grow your company and set it up for success.

Personal Branding

An entrepreneur is the visible face of his or her business and there is immense value in using social media to leverage a trustworthy personal image. Branding yourself before your company gives you the chance to gain your audience trust and literally turn your own following into a profitable business.

Personal branding also allows you to meet and socialize with potential customers and investors, in order to form long lasting relationships and build brand reputation. And if we see from a monetary prospective – personal branding won’t cost you a penny- it’s completely free to do, though you might need to spare some time for it.

Search Engine Optimization

SEO is an on-going process of making your site more visible to your audience. Sustained SEO strategies can help your business feature on top of search results so that more potential customers get to know about your brand, whenever they search for a relevant product and/or service you offer. And the ranking of your website also depends on the website layout and type of content you are creating.

So, SEO doesn’t require that much more investment particularly if you are already creating new content on a daily basis. And it is worth spending a little money, if you know for sure that website will be properly indexed.

Content Marketing

Content marketing is extremely flexible and can be done in a wide range of forms, depending on your product/services and how your consumers consume such content. Content marketing can help accomplish various business objectives and other goals. For instance, you can offer eBooks or whitepapers as downloads on your site to increase the conversion rate, or you can generate more inbound traffic to your site by maintaining a blog. Indeed, content marketing is a powerful tool, which if used properly can help highlight the true intrinsic value of your business or service.

Email Marketing

Email marketing has the maximum potential to generate business leads and increase the Return-On-Investment (ROI) because it costs next-to-nothing. So what are you waiting for? Start growing and maintaining the database of subscribers from your existing customers list, your social media following and other methods, like QR codes and opt-in forms, so that you can schedule and send newsletters to them regularly. The marketing goal is to engage your audience and encourage ‘top of mind’ recall for your brand and products among your customers.

Conversion Optimization

Most of the internet marketing strategies discussed here aim to get more audiences on your website, but how will you convert them into your loyal customers? There should be clear conversion paths so that you can get more value out of every visitor on your site. You can perform on-site research to gauge visitor intent and their satisfaction level. Also, use a variety of testing to identify pages that provide the biggest yield. The idea is to either create more conversion opportunities, or to improve interaction with existing customers.

While the online marketing strategies mentioned in this article are certainly not exhaustive but they are a good kick-off point for any entrepreneur looking to promote their brand. You can implement these strategies individually but if you pursue them all collectively, you are likely to see an even bigger return on your investment. Want to know about internet marketing techniques? Get in touch with us at Local Directive now and we’ll be more than happy to help you out. Just fill out the contact form or give us a call at 1-866-925-9524.

Rich Snippets: An SEO Strategy to Improve Your Website’s SEO Performance

Search Engine Optimization (SEO) strategies change regularly as search engines like Google continue to modify their algorithms to improve results. And businesses care about quality website traffic, with improved click-through rates for search results that impact the bottom line. An essential component of SEO success is the underutilized function of rich snippets to generate more site traffic from the SERPs by improving the appearance of the listing, providing more information to the user, and increasing page visibility.

What are Rich Snippets?

A rich snippet is a small summary of the data that a user can expect to find on a webpage. They are microdata — HTML coded bits of information that make it easy for search engine crawlers to inherently infer from your website without having to click through to the result. Rich snippets extract additional information, like photos, ratings and author information from your website to display in the search results, in addition to the typical page title, page URL, and meta description. When a user reads these additional descriptions accompanying a link in the search results, they can naturally identify things like names, places, products, reviews and more. As a result, rich snippets add significant value to search engine results by dramatically increasing web traffic and click-through rates.

What Type of Rich Snippets Are There?

The ultimate objective for search engines is to create the best search experience for users, so they can find the most relevant results. The more accurate, informative and on target the search results are, the better the click-through experience for their users. Rich snippets can vary from author snippets, event snippets, review snippets, people snippets, product snippets, or video snippets, etc. Below are examples of the types of rich snippets that are available to use on your website.

Author Snippets
The author snippet includes the following:

  • The author’s name
  • The author’s picture as it appears on Google+
  • The number Google+ followers of the author
  • Links to more articles by that author

Business Snippets
The business or organization snippet may include:

  • Location information
  • Contact information
  • Price ranges
  • Hours
  • Customer reviews
  • Product Snippets

Google displays the information available from a web store’s Merchant Center product feed. The product snippet includes the following:

  • Picture of the product
  • Product ratings
  • Price range of the product
  • Availability

Impact of Rich Snippets

The normal “search snippet” (a meta description) is being taken to the next level through “rich snippets” as search results are starting to get more colorful with more images and videos being displayed. Implementing rich snippets correctly can have a huge impact on your website’s performance and can get you valuable exposure in the SERPs. This will, in turn, lead to more qualified traffic, increased conversion rates, and higher return on your SEO investment.

The use of rich snippets can be a key differentiator in the following areas:

  • Higher rankings in search results.
  • Better click-through rates from search results.
  • More qualified traffic and better conversion rates.
  • Reduced visitor bounce rate and increased time on site.
  • Greater marketing value that will entice searchers to click through to your site instead of a competitor’s site.
  • Make your web presence more user-friendly, as users make more informed decisions based on information advertised in search results.
  • Enables you to communicate unique value proposition to establish a competitive advantage.

The use of rich snippets is a strong marketing tool for businesses eager to get noticed and to stay relevant amongst thousands of competitive sites. Call us today, and we’ll help you get rich snippets implemented immediately, so you can begin benefitting from their exceptional value.

3 Psychological Principals to Increase User Engagement on Facebook

Facebook is the undisputed king of all social media. Americans spend more time on Facebook than any other site. In 2016 alone, Facebook had nearly 2 billion active users (read more).

While many of us are avid recreational Facebook users, not many people know how Facebook can help them increase their business’ user engagement by simply following a few psychological principals. Psychology has been already used by a large group of successful marketing companies, such as UPS, Coca-Cola, and Pepsi etc. and you can use it too.

If you ever feel like your favorite marketing strategy for Facebook is facing a tough time, here are the 3 psychological principals you can use to promote/advertise your brand online on this social media platform.

The K.I.S.S Principle (Keep it Simple and Straight)

Everyone loves simplicity, including your audience. Promoting simple strategies on Facebook helps you build a healthy relationship and a huge amount of trust with your audience.

You know how to showcase your business in a simple way, encouraging your audience to have a look at it. But sometimes, we make things more complex than is necessary. As one of the most successful American entrepreneurs Steve Jobs said:

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

In the study conducted by Google and the University of Basel in the 2012, it was found that human beings habitually make sudden decisions. When you share any marketing strategy on Facebook, make sure to make it as simple as it can be.

The simpler you can display your brand, your products, your services or your marketing tactics on Facebook, the higher the results you are going to get in the end.

The Law of Similarity 

There are several people who have achieved success and become a brand-name on Facebook. While you may have heard if a few and may have even adopted their strategies, others may think that it is unfaithful to their own brand. But, let me clear out the confusion, being similar or following the law of similarity is not at all bad.

Your target audience has already seen the strategy and is inclined towards it. When you follow the same marketing tactics used by great entrepreneurs, it’s quite fine to use it like it has been already used…but with a slight change. The slight adjustments in your marketing efforts allow your audience to discover something new and differentiate your brand from others.

So, how can you do this?

Is there any specific product and/or service that makes your brand look different from others?

Every business has its own USP, (Unique Selling Proposition) that makes it stand aside from others who have used the same strategies to drive sales on Facebook. Use it, play with words and mark a strong impression.

Following the law of similarity helps your audience to feel safe and protective. They are comfortable with this delivery and will be accepting of your message. So look for a company that is successful, and emulate them!

The Psychology of String

Did you ever think how few business entrepreneurs get a huge amount of audience attention and increase their fan following on Facebook? Well, it’s the psychology of string that makes your marketing tactics relevant to your potential market.

So, what exactly is the string psychology?

Here is a visual: Take a piece of string and stretch it as much as you can. Tie your finger on either end of the string and bring it closer to you. While performing this, a stage comes when the string gets displayed from its original positions, creating distortion. However, if you try to do it again by placing your finger at the same place, the string beings to take the shape of your finger and revolves around it.

In the same way, your audience follows the same path you want them to follow; all you need to do is to act as a leader. These people are like a string; they’re not made to step-in first. They’ll love to follow you wherever you go if you lead them and clear out all the things.

Keeping these 3 psychological principals in mind and following them on Facebook will definitely help you build the brand recognition and gain business credibility.

If you would like to speak to one of our Digital Strategists, you can reach us directly at LocalDirective. Our marketing team would be more than happy to help someone who is facing the hardest time of their business. Get in touch with us NOW.

3 Ways to Be Happily Engaged at Work – Commentary

From time to time LocalDirective team members will comment on a piece of content they see online. In this post, Kim Figor gives her opinion on 3 Ways to Be Happily Engaged at Work an article from Entrepreneur.com, written by Alexander Maasik.

Recently, I’ve spent a lot of time researching and learning about the benefits to a company when employees are 100% engaged at work. Wow! Was I amazed to learn that fully engaged employees produce 1.5 the results as an employee who is average. Even more startling was to learn that employees who are not engaged perform at only half of an average employee. Continue Reading

Rank Higher In Search Engines With Paid Search Advertising

As the web continues to grow, an increasing number of websites compete for the same digital real estate on search engines and they compete using search engine marketing tactics (SEM) that can be either paid or organic. A well optimized website can help your business to rank high in organic searches and appear on the first page of search engine results, but organic search tactics are rigid and you can’t control how far or how fast your website will move up in the rankings. This is why a website can benefit immensely from paid search advertising. It is only through an effective paid search strategy using a variety of tactics, that a website can gain adequate exposure to the right people at the right time with the correct messaging. This is because with paid search you have the flexibility to pivot and make continual changes to impact search results. Read on to learn more about paid search ads and gaining exposure from active potential customers/clients searching for your business or products/services.

Continue Reading