
Many local business owners are asking themselves if online advertising is right for them.
Our view is that, YES, now is the right time for you to join the online advertising revolution.
This is why:
Reason #1 - Consumers Choose online searches over Yellow Pages
Yellow pages has been eclipsed by online search engines as the primary way consumers find out information about products and services to purchase in their local markets. In June, 2007, comScore Networks reported that 60% of local consumers now go online to search for local businesses, as opposed to 33% that go first to the printed yellow pages.
Reason #2 - Online lookers become in-store buyers.
That same comScore study indicated that 80% of the consumers that search online for a business, a product or a service make an offline purchase at a local store.
Reason #3 - There are better online advertising options.
The major search engines, such as Google and Yahoo have been improving their ability to serve consumers doing local searches, and have introduced new products to meet those needs, such as Google Maps.
Reason #4 - Specialized local portals
target consumer needs.
There are now thousands of local portals vying for consumer eyeballs, and as some of those come to dominate, your presence there will also be important. Local search has been gaining momentum with local consumers, and is now at the ‘tipping point.’ Being there matters.
Reason #5 - Consumer sentiment is starting to shift.
Now, the first place many look to judge your credibility is your website. In fact a Web.com study discovered that almost 40% of consumers say that a web presence – or lack of – affects their buying decisions!
These are the reasons that NOW is a good time to begin your online advertising program:
- We put your name in front of local online searchers that are ready to buy.
- We create a powerful web presence that showcases your business and that converts shoppers into buyers.
- We make your phone ring or deliver new prospects right to your business.
We know at the end of the day, what you care about most is more customers. And that is exactly what our expertise delivers to you, effectively and cost-efficiently.
If you are a small to medium sized business…
...that serves a local or regional market
...that needs an online program that is affordable and yields great results
...LocalDirective is your solution.
...LocalDirective Means
Business... Your Local Business
Contact Us Today to start your program. An expert advertising consultant will create a customized package of services based on your business situation. You will be happily surprised at how affordable it is to begin your online advertising program, and then you will be amazed at your return on investment.
Learn how LocalDirective Gets You More Local Business by offering complete solutions that drive more business to you.
See a Before and After Example of how an online advertising program would look, including keyword ads, business directory listings, a sample landing page and mini-website, and the LocalDirective results report.
Check out LocalDirective Packages that fit both your advertising objectives and your budget. Our services were developed with you in mind!
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