How We Partner With You:
What You Do & What Local Directive Does

You’re busy…and we’ve got you covered.

Your part in the process is simple.

Tell Us About You. Take a few moments for us to learn detailed information about you, your coverage areas, your high profit and growth products and services, and more.

And We Do The Rest.

The LocalDirective team of advertising, content and analytics professionals will expertly manage your online advertising presence to get you the results you need. Our part in the process:

Develop and Initiate Your Online Advertising

• We identify the best online locations for your business type and geography based on your goals. This includes the major search engines, such as Google and Yahoo, secondary search engines (if appropriate for your business category) and local portals. Some businesses benefit from specialty placements such as online classifieds, internet yellow pages, and mobile advertising.
  
  
• We use the information you provide to define a keyword strategy that meets your needs. Using our database of high-performing keywords, we determine the keywords your most valuable prospective customers will use, and develop the appropriate bidding strategy.
  
  
• With our expert online knowledge, we will create advertisements that will capture the attention of your prospects when they are viewing the results pages from their search engine queries.
  
  
• Simultaneously, the LocalDirective team will develop and place well-crafted business directory information in dozens of online directories, including photos and (if appropriate) videos.
  
  
• Once prospects click on your advertisements, they will be transported to custom-designed pages that will motivate them to take action, and that provides multiple appropriate conversion opportunities for them to call, come to your store, print coupons, email you & more.
  
  

Ongoing Management of Your Advertising Program

• After your advertising program has ‘gone live,’ we use advanced tools to continually monitor and allocate advertising across the search engines and portals that bring you the greatest number responses at the lowest cost. This optimization is how we maximize the return on your advertising investment.
  
  
• We continually evaluate the responses from your advertising against the conversions on your landing pages or mini-website, to bring you the highest quantity and quality of new prospects.
  
  
• On a monthly basis, we send you a copy of your business directory listing, to prompt you to review it for changes. One of the major mistakes many companies make is to allow outdated information to linger on the internet, so we proactively manage this for you.
  
  

Report Your Advertising Results & Continually Improve

• We send you reports that show the number and types of responses you received. Feedback on prospect quality is fed back into our process to continually hone your advertising program and tweak the content of your ads and landing pages/mini-websites.
  
  
• The LocalDirective team stands ready to assist you to continually improve conversions of your prospects. If needed, our sales and marketing experts can help you develop or refine your processes so more of your prospects become customers.

See a Before and After Example of how an online advertising program would look, including keyword ads, business directory listings, a sample landing page and mini-website, and the LocalDirective results report.

Check out LocalDirective Packages that fit both your advertising objectives and your budget. Our services were developed with you in mind!