Beyond our comprehensive packages, additional LocalDirective services are available to meet the unique needs of your business. Once an online advertising program is well-established, many LocalDirective clients choose additional offerings to further expand their results.
Dynamic Landing Pages: These highly sophisticated landing pages use advanced technology to match content to searched-on keywords used by your prospective customers. They provide extremely high conversion rates, and are suggested for programs that include 1000’s of keyword in many categories.
Additional Landing Pages: Large programs will often need more than five landing pages. Once your program is proven, you may want to add more landing pages for even more targeted messages to achieve higher conversion rates.
Landing Page A/B Testing: LocalDirective does some landing page testing, and we know the conversion rates of landing pages in your program. This enables us to continually improve the effectiveness of your pages as a standard practice. Above that, an advanced marketing technique is a continual form of testing of multiple landing page elements.
E-Commerce Website Development: Local retailers may not want to sell nationally, but they may want to compete with national retailers on a local basis. We help design the programs that enable you to get your fair share (and more!) of this business by developing methods to showcase all of your products just when your local consumers are looking.
Large Custom Website Development: LocalDirective mini-websites are designed as the springboard to turn local shoppers into local buyers. Some LocalDirective clients choose to expand their websites beyond these goals. We can help you take your web presence to that next level.
Search Engine Optimization (for your current website): This is one of the most abused areas in the online advertising industry. The goal is admirable: improve your website appeal to the search engines so your ‘organic’ search ranking is great. However, this is a longer term proposition and it is an inexact science, which has been the basis of many misspent dollars. Choosing a trusted partner that can help you understand what you can and cannot expect to achieve is important. When this becomes appropriate for your business, LocalDirective can help.
Lead Tracking Automation: LocalDirective services concentrate in two areas. One is to get you visibility where prospects are looking, and two, convert these prospects into customers at your destination page. Once you have been in contact with the prospect, there is a set of activities you engage in to close the sale. Through our partners, we have automation that enables you to track each stage of the sale, and to continually improve your performance. We highly recommend use of these tools.
Automatic Appointment Scheduling/Management: Some LocalDirective clients are not in their offices during business hours, and are instead out in the field doing work. To avoid interruptions, LocalDirective can provide services that schedule appointments for you, eliminating distraction while still allowing you to turn interested prospects into customers.
Event Advertising (online): Getting prospects and existing customers more involved in your business through events and time-based activities is very important for some companies, because you want or need a high level of engagement with these individuals. LocalDirective has the expertise to ‘get the word out’ online, and we also have the ability to add event sign-up capability to your website.
Small Business Blogs: Seen as an ongoing conversation with you customers, blogs not only help deepen relationships with your customer base, but they also keep your website content fresh and relevant to search engines, which helps with your placement on search results pages. LocalDirective can help you set up and even manage a blog that will meet your objectives. It’s easier than you think!
Specialty Online Direct Response Placement: Some businesses benefit from placement in specific types of search engines or portals that are outside of what is offered in their standard LocalDirective packages. Examples would be mobile advertising or classified advertising, which is not part of the smallest packages. If this type of advertising is important for your type of business, LocalDirective will suggest these alternatives to you.
Digital Billboards & Widgets: These are becoming quite popular, and with good reason. Either of these technologies keep you top-of-mind with your customer base. The key is to use them in relevant ways, and in ways that your customer base permits and approves. Done correctly, these tools will deepen existing relationships, and may even help you find new ones….maybe more than you’ve ever dreamed of!
Online Creative Advertising: LocalDirective is very focused on finding prospects that are looking to buy and connecting them with you. This is directional advertising. Another form, creative advertising, is used to build brand awareness and to put your name on the list when prospects are just beginning their purchasing process. These prospects are the ones that define themselves as ‘just looking.’ LocalDirective can help get your name in front of these folks too, if it is right for you.
Email Marketing: Email marketing is a very valuable way to further develop prospects that have shown an interest in your company and to continually engage with your existing customer base. One common method is an email newsletter. LocalDirective can help with all your email marketing needs.
Public Relations Marketing: Online distribution of press releases can help get the word out about your business and improve the ‘freshness’ of your website. A surprisingly inexpensive addition to your online advertising program, we can help in every aspect from crafting the message to broadcasting it.
Reputation Management (for online reviews): Now that many local portals, and even Google and Yahoo, are encouraging customer reviews, it is critical to make sure your image is great. LocalDirective can help by monitoring your reviews on the internet, assist you in obtaining more reviews from your customer base, and help you address a poor review, should that occur.
Website Analytics & Business Intelligence: Website analytics are provided for all LocalDirective clients as a standard part of our packages. We can also assist you in identifying the best tools for analyzing other websites you have, as well as with incorporating the results into your business automation system.
Customer Relationship Management (CRM): For LocalDirective clients that do not have a business automation system that includes customer relationship tools, LocalDirective partners can help you automate management of these important revenue-generation activities. CRM tools are proven to improve the prospect conversion rate and speed up the sales cycle for most businesses.
Video Production: Professional videos are easier than you think. And now, there are multiple places you can showcase your business on the internet. If this service is not part of the package you select, LocalDirective can help you with this as an additional service.
AdSense / Creative Advertisement Management: High traffic websites can make money from all their visitors through Google’s AdSense and the placement of creative advertisements on your site. If it is right for you, we will assist you in setting it up and managing it, to assure your prospects are not diverted from purchases with you.
Direct Mail Marketing: Direct mail is still very useful for some LocalDirective clients. We will assist and coordinate with your online presence for maximum conversions. Additionally, we can help you set up unique landing pages for the direct mail respondents and can even develop campaigns that customize both the direct mail and the landing page for the respondent.
Sales & Marketing Consulting Services: LocalDirective can assist with individual sales and marketing issues that you may be experiencing. We have deep expertise in these functions, and can – either directly or through our partners – solve many of the problems you are experiencing. Our goal is to help you grow and prosper in your local markets.
