Our Management Team

Lisa Maier
Founder & CEO
Lisa Maier founded LocalDirective with the belief that local businesses were not well served by online advertising companies. She has over 13 years of senior and field-level sales management for Yellow Pages, with additional experience in sales operations (process, training, incentives, supporting information systems) for over 1500 sales representatives and managers. Her background includes a Wharton MBA degree in Information Strategies & Economics, top tier technology strategy consulting and over 6 years helping small technology companies traverse the chasm from a good product to a nationally scaled business, particularly making use of online media programs.

Mike Freedman
Senior Vice President – Advertising Solutions
Mike Freedman has over 11 years experience in all aspects of online advertising. He has a deep knowledge of search space, including both a historical understanding to potential future paths, and emerging and existing technologies. He has more than two years experience in the local search marketing space, overseeing management of more than 10,000 local online search programs. He is certified by two leading internet marketing organizations and Google, Yahoo and MSN.

Roberta Thomas
Senior Vice President – Sales
Roberta Thomas has over 15 years of executive and senior-level sales management with multiple directional and creative advertising companies, with a particular strength in growing high performing teams from the ground up, including all selection, hiring, training on ongoing management programs. She holds numerous team and individual high-performance awards, and has earned a MS – Management.

Our Board of Directors/Board of Advisors Members

Jacqueline Tabbert
Jackie Tabbert has over 25 years of executive and field-level sales management for Yellow Pages. Skilled at building large, distributed sales forces that are geographically dispersed and that out-perform competition, and with double-digit returns in a mature industry. P&L management for operations in excess of $300mm, and all facets of the business including sales, marketing, finance & accounting, back-office operations, client support, technology and publishing. Additionally, she participated in the development, launch and management of SuperPages.com and SuperPagesPR.com.

William Gartland
A recognized authority on online directories, Bill Gartland is currently Chairman of the Information Services Committee of the United Kingdom’s Advertising Association, and was most recently non-executive Director of World Directories, Inc. He previously held senior positions as Chief Executive of Thomson Directories (U.K.) and Director of Dun and Bradstreet, Europe.

Jim Foster
Jim Foster has over thirty years of progressive experience in computer application software and services, specializing in technology, sales, marketing, and management of computer software organizations. He has had Twenty years of P&L responsibility for software / service entities, averaging double digit revenue growth with consistent double digit operating margins, and participating in a successful initial public offering.