LocalDirective was formed to help local and regional companies harness the business-generating power of the internet. We believe that these types of businesses, in particular, are not well-served in the market today. Up until now, there have been no easy, complete solutions that are affordable to them. LocalDirective was formed to change that.

Our formation was predicated on the following beliefs:

• We have deep field and executive-level experience with yellow pages. While we believe yellow pages have some value for many companies, we do not believe the printed or online yellow pages offer a complete solution for small businesses, nor do we believe it is the most cost-effective source of new prospects.
• We do not believe that any single company in the online advertising space today understands the world of the small business owner. Because of limited resources, small budgets and very little free time, the solution must be comprehensive, yet simple to understand and manage. It must demand very little from the business owner, it must be very cost-effective, and it must deliver big results.
• We believe that by being ’vendor neutral,’ our interests are aligned with those of our local and regional business clients, which will enable us to always choose what is in their best interest, not what is in our best interest. Very few companies that sell advertising to their businesses can say that, and we believe their vested interests keep them from providing the best solution to their client base.

Mission
LocalDirective’s Mission is to be the recognized sales and marketing catalyst that launched local and regional businesses to great performance heights in their local markets.

Vision
LocalDirective’s Vision is to simplify the lives of our small & medium size business clients while generating a quantifiable improvement in their sales and marketing efforts, as measured by an increase in generated revenue at an admirable ROI.

LocalDirective’s Values
Excellence: Raising the bar beyond ‘good’
Smarts: People that are curious, open-minded, willing to listen, learn and share, are fun & do great things
Mutuality: We all win together
Particular: We know each action by each of us matters to the outcome
Service: Taking positive action always has its own intrinsic reward
Dare to Be Great: We will be great when our clients achieve their aspirations