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Search Engine Marketing (SEM)
What Is Search Engine Marketing?
Search engine marketing is a paid form of Internet advertising. The purpose: to increase exposure and traffic to your web site by using search engine technology, services and functions. It is also referred to as Paid Search, Pay-Per-Click (PPC) or Cost-Per-Click (CPC) advertising.
Though a SEM campaign can instantly increase visibility and generate traffic, its return on investment can fluctuate. The metrics of success are ever changing. Getting the most from every dollar spent requires constant, long-term refining of every variable and detail. This is definitely a job for the dedicated specialists at LocalDirective.
Because SEM uses search engines to advertise your website to Internet customers, you will experience a more-targeted traffic to your web site.
You can choose to have text ads placed on one of many search networks (Search Advertising), or text, image, interactive or banner ads on the content network (Contextual Advertising), or both.
Search advertising is used by search engines to display advertisements on their search results pages based on the keywords in the user's query.
This is an affordable way to drive customers to your site. By showing only to potential customers who searched on your keywords, you can turn browsers into buyers. PPC campaigns must be managed continuously to make sure that keywords stay current and relevant to your business.
With Contextual Advertising, your ads show when consumers are visiting websites that are relevant to the product or service you are promoting. A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. The advertisements may be displayed on the webpage as text ads, image ads, interactive ads, banner or even video ads.
Online Advertising Networks or Platforms
An online advertising network or platform is a company that connects advertisers to web sites that choose to host advertisements. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Today, there exist hundreds of advertising platforms, broken down into three types: first-, second-, and third-tier. First-tier advertising networks have a large number of their own advertisers and publishers, having high-quality traffic. They serve ads and traffic to second-tier networks. Second- and third-tier advertising networks may have some of their own advertisers and publishers, but their main source of revenue comes from syndicating ads from other advertising networks.
Examples of 1st-Tier Platforms
Examples of 2nd and 3rd Tier Platforms
Search Engine Marketing Tactics That Work
As you can see, the myriad of details associated with SEM are huge. So many variables must be taken into consideration when constructing any marketing program but especially so with search engine marketing. LocalDirective has an experienced in-house team ready to help you navigate through the intricacies.
We continuously monitor and update your paid search campaigns, ensuring the best results with your click-through rates, conversions, and new customer acquisition for both B2B and B2C companies.
- Local, regional, national, or international campaigns
- SEM evaluation and recommendations
- Keyword research based on your business goals
- Keyword bank creation
- Search engine optimization services
- Advertising copy
- Key-phrase landing page design
- Management and analytic tools utilization
- Sales and traffic monitoring
- Campaign revision to keep with current trends
- A/B testing and multi-variable testing
Get started today by finding out about our SEM Evaluation.
You will experience quick results and increased profits with LocalDirective’s SEM program, individually-tailored to fit your specific needs. Our goal is to home into your target audience, increase their click-through rates and convert them into sales. We are dedicated to the long-term process of continuously monitoring and updating your paid search campaigns; revising when necessary to keep up with current trends.
Now is the best time to learn more about how LocalDirective can create an effective search engine marketing program for your business. Call today, toll-free and with no strings, at 1.866.925.9524.
Or, simply complete the brief Information Contact Form, on left-hand side of this page, to help us assess your needs.
We will show you how to increase exposure and generate a more-targeted traffic to your website.