or fill out the short form below.
If your customers can't find you, they can't buy from you.
Search Engine Marketing
What Is Search Engine Marketing?
Search Engine Marketing (SEM) is a paid form of advertising on the web. Also known as Pay-Per-Click (PPC) or Cost Per Click (CPC) advertising, the system uses search engine keywords to determine the best placement for your advertisement. You can choose to have text ads placed on one of many search networks (Search Advertising), text, image, interactive or banner ads on the content network (Contextual Advertising) or both.
While anyone can set up their own PPC campaign, it takes careful study and evaluation to make it successful and maximize your return on investment. You may have already tried to manage your own account, only to see little results with few true leads generated. An SEM campaign can instantly increase visibility and generate traffic, but its return on investment is never static. When the metrics of success are always changing, getting the most from every dollar spent requires constant, long-term refining of every variable and detail.
SEM is an affordable, cost-effective way to drive customers in any type of industry. By showing only to potential clients who searched on your keywords, you can turn browsers into buyers. PPC campaigns must be managed continuously to make sure that keywords stay current and relevant to your business. Search advertising is used by search engines to display advertisements on their search results pages based on the keywords in the user's query.
With Contextual Advertising, your ads show when consumers are visiting websites that are relating to the product or service you are promoting. A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. The advertisements may be displayed on the webpage as text ads, image ads, interactive ads, banner ads or even video ads. For example, if the user is viewing a website pertaining to dogs and that website uses contextual advertising, the user may see advertisements for dog-related companies, such as dog trainers or dog food resellers. Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing.
Search Engine Marketing Tactics
With SEM services from LocalDirective, you will have a dedicated team to continuously monitor and update your Paid Search campaigns. We can get you the best results on click-through rates, conversions, and new customers for both B2B and B2C companies.
- Business-to-Business and Business-to-Consumer Experience
- Local, Regional, National, or International Campaigns
- SEM Evaluation and Recommendations
- Keyword Research Based on Your Business Goals
- Create Keyword Bank
- Search Engine Optimization Services
- Write Advertising Copy
- Design Landing Pages for Key Phrases
- Employ Management and Analytic Tools
- Monitor Sales and Traffic
- Revise Campaigns to Keep with Current Trends
- A/B Testing and Multi-Variable Testing
Cost-Effective SEM Programs That Get Results
Learn more about how LocalDirective can create a high-ROI search engine marketing program for your business. Either complete the Brief Information Contact Form or give us a call, toll-free at 1.866.925.9524. Once we get a rough idea of your budget, goals, and timeframes, we’ll tell you how we can help. Then, should you so desire, we can begin a more formalized written estimate process.
Didn’t Find Information You Are Looking For?
Calculate Your Marketing Plan. Learn how targeting helps drive recommended budget and online marketing methods by visiting our Online Marketing Calculator.
Check Out Our Case Studies. See how LocalDirective has helped other companies develop powerful sites that deliver real results.