INTERNATIONAL GEOGRAPHIC TARGETING
Who Should Consider International Geographic Targeting?
If you are an e-commerce business or a physically based business with locations or capability to serve the world, or a set of counties outside of the US, international targeting is your best option. Depending on your specific products and services, LocalDirective may approach countries or sections of the countries with specific geographically targeted campaigns. Our goal is to deliver maximum volume of business from the highest profit-producing geographies. Thus, your international advertising may have some local or regional components to achieve the highest ROI, utilizing capabilities of the search engines (Google, Yahoo & MSN/Bing) to allow your ads to be shown to visitors in the targeted geography.
Additionally, we work with other search engines in Europe or Asia, and can deliver programs in multiple languages if appropriate.
Why Use Internationally Targeted Online Advertising?
Whether you serve business customers or consumers, somewhere between 60% and 99% of your prospective customers are online. Business purchasers led this change in the early 2000’s, but consumers were not far behind. In fact, it is expected that over $1 trillion1 will be spent in local markets from shopping that occurs online, so building a strong online presence is not just for ecommerce companies. It should be very much a part of your short and long term marketing plans, even if you are a physically based company that has traditionally made great use of offline media (radio, television, newspaper).
During this last economic downturn, in fact, online advertising was a rare exception in that it continued to experience growth in spend.2 The reason? Done right, it can be a very high ROI form of advertising, and many studies also indicate effectiveness in building brand awareness.
What Are The Types of International Advertising To Consider?
Some of the most common forms of internationally-based advertising include:
- General search engine marketing in Google, Yahoo and Bing, as well as other search engines in Europe and Asia. Business users and consumers use the general search engines to purchase online and for purchases they intend to purchase offline.
- Search Engine Optimization is a critical component of the long-term strategy for any international business.
- Social Media Marketing is an interesting new media that can include advertising or posting on blogs and communities, creating pages on Facebook and MySpace, or using Twitter for targeted promotions. Less much frequently used, these tools offer a rich opportunity to listen and learn.
- PR Marketing & Reputation Management provide rich opportunities to build brand awareness and to more obliquely further your message.
- Email Marketing should be an integral part of nurturing prospects and communicating, cross-selling and up-selling existing clients. LocalDirective can assist you to not only capture opt-in email addresses, but also to develop targeted campaigns that deliver results.
In the dynamic online environment, there are many more international geographic targeting advertising and marketing opportunities. LocalDirective works with clients across the US to select the most appropriate tactics to help you achieve your business goals and within your timeframes and budget. Contact us today to learn more!
