Management & Advisory Team Members
Lisa Maier
Lisa Maier founded LocalDirective in 2007 with the belief that local businesses were not well served by online advertising companies. She has over 13 years of senior and field-level sales management for Yellow Pages, with additional experience in sales operations (process, training, incentives, supporting information systems) for over 1500 sales representatives and managers. Additionally, she has had almost 10 years experience serving local, national and international company online advertising needs. Her background includes a Wharton MBA degree in Information Strategies & Economics, top tier technology strategy consulting and several years helping small technology companies traverse the chasm from good products to nationally scaled businesses, particularly making use of online media programs.
Vicki Donnowitz
Vicki has over 25 years of Senior Executive level sales, marketing, merchandising and general management skills in corporations, start up, entrepreneurial and rapid growth companies. She has built and managed a vast array of customer focused sales and marketing organizations with teams of over 400. Her first foray into the digital world was when she launched the first ecommerce store for Rand McNally and made the cover story of Electronic Commerce World Magazine. For the past 2 years, Vicki has been a consultant, speaker and coach for business owners developing cost effective integrated marketing plans utilizing the latest electronic tools including; websites, online social media, internet advertising, search engine optimization, video and email to develop strategies that rapidly accelerate lead generation critical for businesses in this environment.
Eric Holler
Eric serves as creative director for Local Directive and is the founder of Holler Design, a graphic and interactive design firm. He brings extensive experience in the graphic and interactive design and has created and implemented notable campaigns for AT&T Business, Catalina Marketing, Abercrombie and Kent Travel, Florida Power and Light, Carnival Cruise Lines, Intrepid Boats, Opus South and Piper Aircraft. Eric has accepted several gold and silver Addy Awards for design including Judges Choice and Best in Show, and a Best of the Web award from Forbes.com Magazine. He has had works published in Graphic Design USA, Print Magazine, and Graphis International Design Annual.
Mike Freedman
Mike Freedman has over 11 years experience in all aspects of online advertising. He has a deep knowledge of search space, including both a historical understanding to potential future paths, and emerging and existing technologies. He has more than two years experience in the local search marketing space, overseeing management of more than 10,000 local online search programs. He is certified by two leading internet marketing organizations and Google, Yahoo and MSN.
Jacqueline Tabbert
Jackie Tabbert has over 25 years of executive and field-level sales management for Yellow Pages. Skilled at building large, distributed sales forces that are geographically dispersed and that out-perform competition, and with double-digit returns in a mature industry. P&L management for operations in excess of $300mm, and all facets of the business including sales, marketing, finance & accounting, back-office operations, client support, technology and publishing. Additionally, she participated in the development, launch and management of SuperPages.com and SuperPagesPR.com.
William Gartland
A recognized authority on online directories, Bill Gartland is currently Chairman of the Information Services Committee of the United Kingdom’s Advertising Association, and was most recently non-executive Director of World Directories, Inc. He previously held senior positions as Chief Executive of Thomson Directories (U.K.) and Director of Dun and Bradstreet, Europe.
Sue Sonday
Sue is a digital marketing strategist with 15 years of experience. She began her career in Web marketing in 1995, when she developed a plan for her company to be one of the first computer resellers on the Internet. From there, Sue took her expertise to New York Life, where she developed the first Web presence for a large division of this company. Sue then worked in digital consulting for several years, advising senior-level clients on digital marketing, including web site design and development, search engine marketing, search engine optimization, affiliate marketing, email marketing, and Web site usability. Sue then returned to client-side work for one of the top 10 credit card companies in the world. While there, she created and executed a broad spectrum of digital marketing initiatives. Sue holds an MBA with concentrations in Marketing and Information Systems from the University of South Florida. In addition to her professional interests, Sue is passionate about leveraging technology and digital marketing for social causes.
Leah Burdick
Leah Burdick is Vice President and Partner of Fresh Buzz Tribe. She is also a partner of the Visionary Agency, a virtual marketing agency, which was awarded 2009 Women-Owned Business of the Year by the Greater Aurora Chamber of Commerce. For 9.5 years, Leah was Vice President of Marketing at the world's largest commercial real estate firm working with technology, hospitality, retail and construction teams across the globe. Her creative agency experience includes tenure at a New York City multicultural advertising agency with clients like Disney, American Airlines, General Electric, and Scholastic Books, among others. Leah has coached hundreds of entrepreneurs on brand building, competitive differentiation and internet marketing and website strategy. For nine years, Leah was a professional comedienne in New York, Los Angeles and the Southwest. She is a sought-after speaker and writes a business column on marketing.
